About Us | Tucisifahifo

Our Story

Founded in 2015 by Dr. Alexandra Tan, Tucisifahifo emerged from a simple observation: many businesses were making marketing decisions without considering the economic principles that govern market behavior. What began as a small consultancy focused on applying economic analysis to marketing challenges has grown into Singapore's premier economic marketing firm.

Our name reflects our core philosophy - combining economic rigor with marketing creativity to deliver exceptional results. Over the years, we've helped over 200 businesses across various industries optimize their marketing strategies and achieve sustainable growth.

Today, Tucisifahifo stands at the forefront of economic marketing innovation, combining cutting-edge data analytics with proven economic principles to help our clients navigate complex market dynamics and maximize their return on investment.

Our Mission & Vision

Guiding principles that drive everything we do

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Our Mission

To empower businesses with data-driven economic marketing strategies that maximize ROI and drive sustainable growth in competitive markets.

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Our Vision

To be the global leader in economic marketing consultancy, transforming how businesses approach marketing through the integration of economic principles and data analytics.

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Our Approach

We combine rigorous economic analysis with creative marketing strategies to deliver solutions that are both effective and efficient, ensuring every marketing dollar delivers maximum value.

Our Leadership Team

Meet the experts behind our economic marketing success

Alexandra Tan

Founder & Chief Economist

PhD in Economics from NUS with 15+ years of experience in market analysis and economic modeling. Former economic advisor to Singapore's Ministry of Trade and Industry.

James Lee

Marketing Director

Former CMO at three Singapore unicorns with expertise in digital transformation and growth strategies. MBA from INSEAD with 12+ years in marketing leadership.

Sophia Chen

Data Science Lead

Specialist in predictive analytics and machine learning applications for marketing optimization. PhD in Data Science from MIT with 8+ years of experience in marketing analytics.

Michael Wong

Strategy Consultant

Former management consultant at McKinsey with expertise in market entry strategies and competitive positioning. MBA from Harvard Business School with 10+ years in strategic consulting.

Our Core Values

The principles that guide our work and relationships

Data-Driven Excellence

We believe in the power of data to inform and transform marketing strategies. Every recommendation we make is backed by rigorous analysis and economic modeling.

Client-Centric Approach

Your success is our success. We take the time to understand your unique challenges and objectives, delivering customized solutions that address your specific needs.

Integrity & Transparency

We operate with complete transparency in our processes, methodologies, and results. You'll always know exactly what we're doing and why we're doing it.

Innovation & Adaptability

The marketing landscape is constantly evolving, and so are we. We stay at the forefront of economic marketing innovation, adapting our approaches to deliver the best results.

Collaborative Partnership

We don't just work for you; we work with you. We view our client relationships as long-term partnerships built on trust, communication, and shared goals.

Measurable Impact

We focus on delivering tangible, measurable results that directly impact your bottom line. Every strategy we implement is designed to maximize your return on investment.

About Tucisifahifo